One point of view
We would rather do twelve events beautifully than fifty adequately. The designer you meet is the designer on site.
About the studio
We design the evening backwards.
Prim Miami began with a simple frustration: most events are assembled, not composed. Vendors arrive, boxes get checked, and the night is technically flawless and emotionally flat.
We start at the other end — with the feeling a guest should carry home — and work backwards into floor plan, light, scent, sound, menu and flowers. Every decision answers to that one line.
Founded in Miami and working across Florida, the Caribbean and Mexico, the studio takes a deliberately small number of events per season so that the principal designer is in the room on the day, not on a phone.
140+
Events produced
11
Years in Miami
12
Events per season
What we hold to
Transparent numbers
Line-item budgets, real vendor costs, a flat design fee. No hidden markups on flowers or rentals.
Built, not rented
Where it matters we fabricate — arbors, bars, backdrops — so the room belongs to your night alone.
The studio
The people in the room on the day.
Camila Restrepo
Founder & Principal Designer
Founder of Prim Miami. Camila designs the evening backwards — from the feeling a guest should carry home into floor plan, light and flowers.
Jonah Whitfield
Production Director
Jonah runs the build: timelines, crews, permits, load-in and the run of show. If it has to arrive on a truck, he has already planned the route.
Noor Haddad
Floral Director
Noor designs and installs every stem that leaves the studio, and has strong opinions about what survives a South Florida August.
Teodora Marques
Lighting & Brand Events Lead
Teodora writes the light plot and runs the studio's corporate work — launches, brand dinners and activations that behave on a run sheet.