The studio
Noor Haddad, Floral Director at Prim Miami

Floral Director

Noor Haddad

Noor designs and installs every stem that leaves the studio, and has strong opinions about what survives a South Florida August.

Noor trained in Beirut and Amsterdam before settling in Miami, where she rebuilt the studio's floral practice around one constraint: the climate.

She sources weekly from local growers and South American farms, works foam-free, and schedules installation backwards from guest arrival rather than forwards from load-in — arbors early, tabletop last.

Her summer palettes lean structural: anthurium, protea, orchid, ginger, celosia and palm. Garden roses appear indoors, in the final hour, or not at all.

Works on
Floral design Botanical installation Sourcing Foam-free mechanics Cold chain
2
Journal entries
1,985
Reads
2019
Joined the studio
@noor.stems Miami, FL

Noor’s writing

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