The studio
Noor Haddad, Floral Director at Prim Miami

Floral Director

Noor Haddad

Noor designs and installs every stem that leaves the studio, and has strong opinions about what survives a South Florida August.

Noor trained in Beirut and Amsterdam before settling in Miami, where she rebuilt the studio's floral practice around one constraint: the climate.

She sources weekly from local growers and South American farms, works foam-free, and schedules installation backwards from guest arrival rather than forwards from load-in — arbors early, tabletop last.

Her summer palettes lean structural: anthurium, protea, orchid, ginger, celosia and palm. Garden roses appear indoors, in the final hour, or not at all.

Works on
Floral design Botanical installation Sourcing Foam-free mechanics Cold chain
10
Journal entries
3,486
Reads
2019
Joined the studio
@noor.stems Miami, FL

Noor’s writing

How to Build an Event Production Timeline
Journal NOV 2026

How to Build an Event Production Timeline

Discover how a well-structured event production timeline coordinates every milestone, owner, and deadline to keep your event on track and stress-free.

What Is a Contingency Budget for Events?
Journal OCT 2026

What Is a Contingency Budget for Events?

A contingency budget sets aside funds for expected but uncertain event risks, ensuring your event maintains quality despite unforeseen challenges.

What Is a Design Brief? Event Examples Explained
Journal OCT 2026

What Is a Design Brief? Event Examples Explained

Explore how a design brief serves as a shared roadmap that connects creative direction, budget, and vendor decisions to deliver memorable events.

Wedding Vendor Contact Sheet: Which Format Fits?
Journal OCT 2026

Wedding Vendor Contact Sheet: Which Format Fits?

Explore how different wedding vendor contact sheets—from simple templates to managed production tools—impact vendor coordination and event success.

Event Cost Breakdown for Luxury Events
Journal OCT 2026

Event Cost Breakdown for Luxury Events

Discover how to structure your luxury event budget by separating costs into clear categories and lenses, ensuring every dollar supports your event’s p...

Concept Event Design in San Diego: A Clear Guide
Journal OCT 2026

Concept Event Design in San Diego: A Clear Guide

Discover how to transform your event inspiration into a cohesive and memorable experience with expert concept event design in San Diego. Avoid common...

The Color Street Vendor Event Checklist
Journal OCT 2026

The Color Street Vendor Event Checklist

This checklist guides Color Street vendors through selecting the right event, confirming organizer rules, and designing a shopper-friendly display to...

How to Create a Lighting Design Plan for Events
Journal SEP 2026

How to Create a Lighting Design Plan for Events

Discover how a thoughtful lighting design plan coordinates fixtures, moods, and event formats to create flattering, safe, and dynamic environments for...

Wind Creek Event Center Floor Plan: What Changed
Journal SEP 2026

Wind Creek Event Center Floor Plan: What Changed

This guide clarifies Wind Creek Event Center’s seating chart, property map, and premium areas, helping you understand guest experience and event plann...

Buckets of anthurium, protea and orchid conditioning in a cool floral studio
Floral AUG 2026

Sourcing in a Miami August

Which blooms survive 94° and 80% humidity, and the cold-chain habits that keep an arrangement upright past midnight.

Work with Noor on your event.

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