The studio
Jonah Whitfield, Production Director at Prim Miami

Production Director

Jonah Whitfield

Jonah runs the build: timelines, crews, permits, load-in and the run of show. If it has to arrive on a truck, he has already planned the route.

Jonah came to events from live touring, where a show either loads in on time or does not happen. He brought the discipline with him and very little of the chaos.

He owns everything between the drawing and the door: vendor contracts, production schedules, permits, dock times, crew calls and the contingency plan for the Tuesday in August when it rains at four.

His rule for a venue tour is unromantic and reliable — look at the ceiling, the dock and the power before you look at the view.

Works on
Production management Run of show Venue logistics Permits Vendor contracts
8
Journal entries
6,848
Reads
2017
Joined the studio
@jonah.builds Miami, FL

Jonah’s writing

Floral Installation for Events: Which Option Fits?
Journal OCT 2026

Floral Installation for Events: Which Option Fits?

Discover how to select the ideal floral installation approach by balancing creative vision with production logistics and venue requirements for flawle...

Event Accessibility Checklist for Luxury Events
Journal OCT 2026

Event Accessibility Checklist for Luxury Events

Discover how to integrate accessibility seamlessly into luxury event design, from arrival to departure, protecting guest experience and budget with cl...

5 Event Lighting Design Ideas That Transform a Venue
Journal OCT 2026

5 Event Lighting Design Ideas That Transform a Venue

Discover five layered event lighting design ideas that enhance venue shape, focus attention, and energize spaces to create memorable guest experiences...

Floral Wall Installation Ideas for Luxury Events
Journal SEP 2026

Floral Wall Installation Ideas for Luxury Events

Discover how to create stunning floral wall installations that complement your venue, optimize guest experience, and elevate brand visibility for luxu...

Wedding Floral Installation: Cost and Design Choices
Journal SEP 2026

Wedding Floral Installation: Cost and Design Choices

Learn how to choose a wedding floral installation by venue scale, structure, sightlines, visual impact, and realistic costs.

What Is a Production Budget for an Event?
Journal SEP 2026

What Is a Production Budget for an Event?

Understand how a production budget breaks down event costs into creative, technical, labor, rentals, and contingency categories to protect your event’...

An event planner’s desk with an annotated twelve-month production calendar and a floor plan
Planning JUL 2026

A realistic 12-month timeline

What genuinely needs booking at month twelve, month six and month one — and the decisions that get cheaper if you let them wait.

An empty South Florida event venue with an exposed rigging grid and tall west-facing arched windows
Venues JUN 2026

Five rooms we keep coming back to

Underused South Florida venues with good bones, workable load-in and light worth designing around.

Work with Jonah on your event.

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